The BlackBerry PlayBook may be running an entirely new, not-BlackBerry operating system, but that doesn’t mean that RIM’s first tablet is selling well. Or at least not as well as RIM would have liked it to. It’s clear that the PlayBook, at this moment, is more of a niche device than a competitor for Apple’s iPad.
In the UK, this interestingly may turn out to be to the advantage of those of you who’d like to purchase a PlayBook, but haven’t done so yet. Over there, RIM is doing what every manufacturer thinks of doing when a product isn’t selling well: slash the price.
It has to be said that the BlackBerry PlayBook launched in the UK with pricing identical to the iPad, which probably wasn’t the best decision RIM ever made. Anyway, they’ve now rectified that.
The Carphone Warehouse now sells the 16 GB Wi-Fi-only PlayBook for just £249, which is amazingly £150 less than the launch price. If you’d like 32 GB of built-in storage, you’ll have to pay £329, and £409 for the 64 GB of storage.
It’s unclear if this is a limited time offer or a price cut that’s going to stay with us, so if you were considering the PlayBook in the past but were put off by its price, perhaps you should order one from the Carphone Warehouse now, to make sure you buy it cheap.