During last nights T-Mobile Uncarrier 5.0 event here in Seattle, the company announced its Uncarrier 5.0 T-Mobile Test Drive, the next phase in its battle to separate itself from the typical pack of mobile wireless carriers. The Test Drive starts on June 23rd, and will see T-Mobile lending anyone in the US an iPhone 5s at no cost for a full seven days. What's the point? Well, T-Mobile CEO John Legere says that the company has been rapidly building its network coverage, and wants to prove it to anyone who wants to give it a try by providing the "latest and greatest" iPhone and unlimited voice, text, and data for the duration of the Test Drive.
The other item that the Test Drive aims to accomplish is increasing awareness that T-Mobile offers the iPhone as an option on its network. Apparently, since it took them so long to get the iPhone originally, the mind share just isn't there. This could change that. Apparently, Apple is on board with the strategy, as its the one that is providing the iPhone 5s units to T-Mobile for the Test Drive program, free of charge as part of a "growing partnership" between the two. Of course, it would stand to reason that Apple would want consumers to be aware that its devices are available on the nation's fastest growing network.
After your Test Drive, if you want to join T-Mobile, you won't be able to keep the same iPhone that you used during the trial, as that device will be wiped and returned to the pool of Test Drive devices. If you decide to keep it, T-Mobile will charge you $700 for the iPhone, and if you significantly damage it, the price will be $100 to repair it.
What do you think? Will you give the T-Mobile Test Drive a chance?