During the iPhone 5 announcement keynote, Apple demoed a few apps like CNN and OpenTable that had been redesigned for the device's larger 4-inch screen. OpenTable added a image carousel, and CNN has "more space to present its stories," Apple SVP Phil Schiller said. "They don't want to just make it bigger," he added, but that's exactly what most developers have done thus far. Since the iPhone 5 launched last Friday, thousands of apps have been updated to take advantage of its larger screen. In the interest of time, most developers have simply expanded their apps' midsections and left everything else the same.