Is it already that time of year again? You better believe it, as Apple's iPhone launch event is upon us once more as we prepare ourselves for an onslaught of new devices from the Cupertino firm.
We'll be coming at you live from the Bill Graham Civic Auditorium in San Francisco later today, reporting from Apple's special event at which we expect to see the new iPhone 7, iPhone 7 Plus and Apple Watch 2 break cover.
That's not all though, as there's also a chance we'll see a wave of new Macs (maybe), the iPad Pro 2 (unlikely), iPad Mini 5 (highly unlikely) and perhaps even a new iPod (highly, highly unlikely), minus a headphone jack.
The big talking point in the build-up to the new iPhone launch has been the expected removal of the headphone jack.
It's a topic that's dividing people, with some welcoming the brave new wireless/lightning connection world, while others are grumbling about having to use a dodgy-sounding adapter to continue using their current headphones.
04.00 - LIGHT THE BEACONS. ALERT THE ELDERS. The Apple Store is down. It happens every time the firm holds an event, and every time it sends a tingle down our spine. We're not sure why, because we know the reason behind it - Apple's getting all its new product pages ready for us.
What it does mean is we're just hours away now. Six, to be exact.
03.00 - As Tim Cook rolls over in bed, his wireless AirPods fall out of his ears. The audiobook he was listening to before falling asleep automatically pauses when it senses the pods are no longer lodged in the Apple leader's ears.
On his nightstand sits an iPhone, but not one you've seen before. Its blue-ish tint bounces the moonlight creeping through the curtains onto the large mirror at the foot of his bed, filling the room with an ambient glow.
At least, that's what we assume is happening. Talk of new headphones is rife, with potentially wireless earbuds with built-in heart rate sensors being included in the box. That would be great, but we're not sure Apple is prepared to take that leap just yet.
Something we're a little more confident about, though, is a new color (or colors) for the iPhone 7 and 7 Plus.