Cut to the chase What is it? The follow up to Google's 2012 10-inch tablet, aiming to take on the iPad Air When is it out? Best guesses at the moment put it mid-2014 What will it cost? Expect the Nexus 10 to start around $399 (£319)
Or could it be LG? A highly-suspicious leak seemed to state that this brand was behind the new tablet, but the fact that this was the same firm that made the last two Nexii phones seems to be the only credence behind this tablet render.
We're constantly trawling the web for all the latest on the Google Nexus 10 (2014), bringing you this constantly-updated guide; consider it your one-stop shop if you're hankering for a top-end tablet that won't have you squinting.
Nexus 10 2014 release date
We've experienced many false dawns when its comes to the Nexus 10 release date. Originally Google was tipped to launch the tablet in the middle of October, but that was then pushed to the end of the same month, where it would have seen the Nexus 10 launched alongside the Nexus 5 and Android 4.4 KitKat software update.
But the rumours have gone quiet since that time, with no idea on when it will appear. Our best guess at the moment is that the Nexus 10's sequel will be mid-2014 - likely in May when Google holds its I/O conference.
This would coincide with the launch of Android 5 - both the software and the platform desperately need changing, and this would be the perfect time to do it.
Beyond it being a logical launch time there is one hint that the Nexus 10 2014 could be with us very soon, the hint being that the Nexus 10 is listed as 'coming soon' on the US Google Play store. Now that could refer to the old model, but that's been listed as out of stock for a long time now, so it would seem odd if Google was suddenly going to start stocking it again.
Google's Nexus products have always sported attractive price tags in an attempt to convince users to purchase direct from the search giant, who in turn aims to make its money back through purchases such as movies, apps and games through the Play store.
With this in mind we can expect the Nexus 10 to sport another iPad-beating price tag, because at the end of the day the iPad Air is firmly on the radar of this mooted Google tablet.
The new Nexus 7 inherited the pricing structure of its predecessor, so the Nexus 10 will more than likely do the same thing. Rumors seem to suggest there won't be a 16GB of the new Nexus 10, which means the 32GB version could fall into the $399 (£319) price bracket.
Compare that to the cheapest 16GB iPad Air at $499 (£399) and Google has one over on its Cupertino-based rival.
Nexus 10 2014 screen
There's no prizes for guessing what size screen the Nexus 10 will be sporting - you guessed it: 10-inch. Or more precisely 10.1 inches, which seems to be the norm for Android tablets at this level to accommodate the larger pixel density accurately and ensure apps run attractively.
The new Nexus 10 is tipped to offer a full HD display, although some may be disappointed to learn that it might not build on its predecessor, with the same resolution and pixel density.
That won't be an issue though, as the display on the original Nexus 10 was splendid and it still trumps the iPad Air's Retina offering - if it keeps the same resolution but improves the underlying technology for an improved contrast ratio and colour render (making everything really pop off the screen) then we're all for it.
So what does this mean in terms of vital statistics? Well the specs which appeared briefly on Google's Play store seem to suggest a 2560 x 1600 resolution, 300ppi pixel density and an insanely accurate 10.055-inch screen size - but the length of time since this actually happened means this was probably faked.
Power and CPU
The original Nexus 10 surprised us slightly with its processor as it was only a dual-core offering while the smaller, cheaper 7-inch slate was sporting quad-core innards.
There were rumors pointing towards 2GB of RAM to back up that powerful processor, but more recently we've seen 3GB take the lead in the Nexus 10 RAM race.
After the Nexus 10 didn't show up in 2013, where we thought it would appear along with Nexus 5 and both handsets would ship with Google's new mobile platform - Android 4.4 KitKat, it's probably going to be Android 5 that gets the honour of debuting this hardware.
This is going to be a major update to the OS and the Nexus 10 will need to be powerful enough to compete as well... so we're expecting big things.
With Asus one of the contenders for the new Nexus 10 the tablet's design could more closely mirror that of the smaller Nexus 7, and from a couple of leaked press images this seems to be the case.
That means you're unlikely to see any premium metal bodies a la iPad, but we found the Nexus 7 to be a solid, well built device despite the fact it's made entirely of plastic.
The first render claiming to be the Nexus 10 appeared online with the black, curved plastic body we saw on the new Nexus 7 earlier this year.
While questions were raised over the legitimacy of the previous render a gaff on Google's own Play store site seems to suggest the leak was spot on as the image closely matches the one below which apparently appeared on the search giant's site.
The purported leak on Google's site also gave us an insight into the size and weight of the new Nexus 10 - and if the specs are correct it's going to be slightly smaller and lighter.
Measuring a potential 258.9 x 172.6 x 7.9mm the Nexus 10 won't be quite as slender as the iPad Air, and at 584g it may well be lighter than its predecessor but it's still got nothing on the new iPad.
Cameras, battery and more
Asus / HTC / LG and Google could equip the new Nexus 10 with some decent camera options, with leaks pointing towards an 8MP rear offering and a 2.1MP front facing snapper for video calls.
Battery life may get a welcome boost with the addition of a slightly larger 9500mAh power pack (plus the more efficient Qualcomm Snapdragon 800 CPU, if not the even better Snapdragon 805) and 32GB of internal storage will provide enough space for most - although you can be pretty certain there will be no microSD slot.
We'll be constantly updating this hub in the coming days to provide all you'll need to know about Google's latest iPad challenger - stay tuned.