Now that the iPhone 4S has broken cover, we can turn our collective eye to the the iPhone 5 release date - when is it?
On 18 October 2011, we reported on sources who claim that the revised iPhone 5 release date is now set for summer 2011, after the anticipated handset hit delays back in February which stopped it from being ready for the October event.
Ashok Kumar, an analyst at Rodman & Renshaw, claims the iPhone 5 is "the last project that Steve Jobs was intimately involved with".
Below are the earlier rumours we reported on leading up to the iPhone 4S announcement.
Update: The Japanese Apple site has outed the iPhone 4S, giving a release date of 14 October. No confirmation of an iPhone 4S UK release date but we're betting it won't be far off.
The CEO of France Telecom, parent company of Orange, has given a pretty clear indication that the iPhone 5 release date is set for mid-October, going as far as giving an actual date when he thinks the iPhone 5 launch will be,
"If we believe what we have been told, the iPhone 5 will be released on 15 October," said the CEO, declining to give further details on who or why had told him that
So could the iPhone 5 release date really be 15 October?
What is more curious is that date lands on a Saturday – once again making it look like we've got misinformation over the iPhone 5 release date, as Apple prefers making everyone skive off work to go and queue up outside its doors to be among the first to get the new device.
The International Business Times reports that the iPhone 5 release date
Store closures for 5 October iPhone 5 release date?
MailOnline reports that some stores in the US have been closed "for renovation" ahead of an iPhone 5 release date on 5 October. "A voicemail at one of the San Francisco stores simply said that the store was 'currently closed while we undergo a minor update to the Apple store. We will reopen on Wednesday, October 5" says the paper.
Staff at Apple Stores in the UK have been told not to take any holiday in the first two weeks of October, prompting even more speculation that the iPhone UK release date will be around this time.
Likewise Beatweek reports that AT&T has demanded that employees can't take holiday in October and is bringing in mandatory overtime giving further sway to an October iPhone 5 release date.
Whenever the iPhone 5 release date is, be sure to check out our rumour round up video: