LG surprised us all with last year's LG G2. It combined top flight specs with innovative features and alongside the Nexus 4 and Nexus 5 it really put LG back on the mobile map.
But the company faces a bigger challenge now as it's got to keep that momentum going with an even more impressive successor - the LG G3.
Little is known about that successor, though a number of rumors are starting to bubble up. We've scoured the web for all the juicy gossip and put it in one place to start to paint a picture of the LG G3.
First of all, to get the completely unsurprising bit out of the way, it looks like the handset will indeed be called the LG G3, as LG has applied to trademark 'G3'. With that said, let's get down to business.
Cut to the chase What is it? The sequel to 2013's excellent LG G2 When is it out? Between May and July 2014 What will it cost? It may be slightly cheaper than direct rivals
The LG G2 didn't arrive until September, so a launch as early as May seems a little unlikely, but reportedly it's being done to allow the G3 to better compete with the Samsung Galaxy S5, Sony Xperia Z2 and new HTC One.
For what it's worth the same source claimed the LG G Pro 2 would be launched in February, which it was right about, so there could be something to its LG G3 claims.
On the other hand German site Giga Android is claiming a "source close to the matter" has quoted a June launch, while an anonymous user of the ortud.com forum claimed the device will probably launch in July.
The most recent date also points to July as ZNet Korea spoke to a 'senior company official' who claimed it would be announced in late June and released in early July. Whatever the case it looks like it might arrive earlier in the year than the LG G2 did.
There's no word on what it might sell for yet, but this is a flagship phone we're talking about, so it will cost a lot. However LG's flagships have tended to slightly undercut Samsung and HTC rivals, so keep your fingers crossed.
We were a little skeptical about this at first as it felt like wishful thinking rather than anything grounded in reality.
The rumors surrounding the high-res display have since ramped up with LG telling PC Advisor that it will launch a Quad HD smartphone in the second half of 2014. Could it be referring to the LG G3? Quite possibly.
As if all that wasn't enough, some potential LG G3 specs have been spotted on US carrier Sprint's website, with a screen resolution of the LG LG990 quoted at 1440 x 2560.
We've also caught our first glimpse of what is supposedly the LG G3 itself and it handily had a benchmark up on the screen, which listed a 1440 x 2560 resolution. Ubergizmo, which received the image, also claims to have got confirmation from LG that it will indeed have a 2K screen and The Verge has now received a similar confirmation.
So a QHD display is certainly looking likely at this point, but the most recent rumor casts some doubts. AnTuTu seems to have two versions of the LG G3 listed in its benchmarks, one of which does indeed have that ludicrously high-res display, while the other has a more standard 1920 x 1080 resolution.
Weirder still the Quad HD version only has 2GB of RAM, while the 1080p one is listed as having 3GB, which seem odd pairings. Whether this means that buyers will have to choose between RAM and resolution, or that different markets will be stuck with one or the other, or indeed whether one of these phones is a different handset entirely, remains to be seen.
1080 x 1920 is the current go-to resolution for flagship phones such as the Samsung Galaxy S5 and Sony Xperia Z2, but if the LG G3 intends to stand out from the crowd a QHD screen could certainly help, and based on the rumors so far a Quad HD screen looks all but guaranteed, at least on one version of the handset.
The latest octa-core version of the processor will apparently have four cores clocked at 2.2GHz and the other four clocked at 1.7GHz, which should give it a sizable boost over the LG G2.
It's worth noting that most new flagships get tipped for octa-core processors at the moment and it doesn't always pan out, while it could equally be that only certain variants of the handset will get octa-core power, as we've seen in the likes of the Samsung Galaxy S4.
More recently those octa-core claims have been toned down to a more believable 2.3GHz quad-core offering, although reports of the G3 only using the Snapdragon 800 chipset and not the 801 which appears in the Galaxy S5, Xperia Z2 and One M8 are a little disappointing.
In terms of RAM the LG G3 is being tipped to come with 3GB, up from 2GB in the G2 and keeping it inline with its direct rivals. Though what might be a variant of the phone has now appeared on AnTuTu with just 2GB of RAM. Apparently it'll also sport 32GB of internal storage and a microSD slot.
It seems a safe bet that the G3 will use LG's Optimus UI and include recent innovations like Knock Code, which takes KnockOn to the next level by allowing users to tap a pattern on the screen when it's off, to both turn it on and unlock it.
LG is tipped to be overhauling its smartphone UI especially for the G3, with a screenshot appearing online claiming to be the firm's next generation interface.
If legit, you can expect the LG G3 to sport a flatter user interface which looks less childish than the overlay on the G2, while the clock and weather widget has an air of Samsung's TouchWiz about it.
According to a Phone Arena source the new LG G3 will have advanced personalization features, allowing it to learn your usage patterns and adapt the interface based on your needs at any given time.
That sounds similar to features we see on Samsung, Sony and Motorola handsets which can trigger certain settings at particular locations or time of day, but perhaps LG is going to take things a step further on the G3.
What will probably be the first of many photos supposedly taken on the handset appeared the other day. The picture was an impressively detailed image of a cat and had a resolution of 4260 x 2342 according to the EXIF data.
That equates to 9.6MP at a 16:9 aspect ratio, which would mean the camera should be capable of taking 13MP photos at a 4:3 ratio.
The photo was posted on the ortud.com forum by someone going by the name 'Geek'. The poster claimed their friend was testing the phone and that it had a 13MP camera with optical image stabilization plus (OIS+) and that it's very similar to the snapper in the LG G Pro 2.
The posters megapixel claims match those revealed by the EXIF data, but that's something that's very easy to fake. Not to mention the fact that the device is listed as an LG-D972, which isn't a model number that we've ever come across.
If it does turn out to be real then it will have the same number of megapixels as the LG G2, but given the quality of the leaked image it looks like it could still be capable of taking significantly better photos.
Phone Arena also received a User Agent profile from an anonymous source which showed a device going by the name LG D830 (the same device as appeared in benchmarks) as having a 13MP camera along with support for 4K video playback and 120fps slow motion video.
LG did a fairly good job of keeping the design of the G3 quiet, but information is finally starting to slip out. According to an anonymous source the LG G3 will have a polycarbonate back, just like the LG G2. But while the G2's back had a glossy finish, this time it will be matte and look a lot like the brushed metal exterior of the HTC One (M8).
The back cover will also apparently be removable and the handset will retain its rear keys, with no buttons on the front or side. There will be a slight change though as apparently the buttons have been shrunk in size and the power key now has an LED in it.
Moving on to the front of the handset it will apparently have very small bezels, allowing LG to fit that rumored 5.5 inch screen into a body no larger than the Samsung Galaxy S5. A separate rumor points to the LG G3 launching in a choice of black, white or gold.
It's a feature that seems to be all the rage these days, with both Samsung and Sony building flagships that can withstand the elements, so it wouldn't be surprising if LG did the same. Beyond that you know as much as we do.
Expressing interest in something is hardly a confirmation that it's happening, but that hasn't stopped certain corners of the internet from concluding that it will be a feature of the LG G3.
5 things we want to see
That's all we've heard so far, but while we wait for more rumors to emerge here are five things that LG really should include in the G3:
1. A metal chassis
There was a time when it was only Apple making truly stunning smartphones, but now HTC and Sony have got in on the act too.
Samsung might be stubbornly sticking to plastic but then it's got enough market share that it can pretty much do whatever it wants. LG doesn't have that luxury and if it wants to turn heads an all-metal LG G3 would be a good start.
2. An iris scanner
There's the ghost of a whisper that this might happen, but we're far from convinced. It should though.
If done well it could be an even slicker alternative to the fingerprint scanners that manufacturers are currently going mad for and it would put LG ahead of the game, rather than playing catch-up.
3. A beastly battery
The LG G2 has pretty great battery life as it is, so we're hopeful that the LG G3 will follow suit. Battery life is one of the last remaining hurdles manufacturers need to overcome, but it's a big one.
We'd take a battery which can last several days between charges over increased power or screen size in a heartbeat.
4. A 64-bit processor
There was talk that Samsung might include a 64-bit processor in the Galaxy S5, but that didn't happen, which now gives LG the chance to beat Samsung to the punch.
It's debatable how useful a 64-bit processor would even be right now, but it would help to future proof it at least.
5. Bulked up storage
We're not too sold on microSD cards, but we are fans of plenty of storage space, so a bigger hard drive would be great. The iPad Air comes with up to 128GB, as does a phone in China, so why not the LG G3?
Like LG but want something a little smaller? Check out the LG G2 mini