Back in 2010, former Apple CEO Steve Jobs said that smaller screened tablets were not "sufficient to create great tablet apps" and would be "dead on arrival", so rumours suggesting a new iPad mini is in the works reveals a potentially new direction for the firm in its post-Jobs era.
Believe it or not, there's certainly a lot of chat surrounding the iPad mini, so we've scooped it all up, mushed it all together and expelled it into a handy round up, allowing you to keep track of every twist and turn.
If you're pressed for time then check out our iPad Mini rumour roundup video below.
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Update: A new report has examined the prospects for an iPad Mini - and how it might contribute to the company's bottom line, particularly with gamers and the educational market.
According to analyst Ben A. Reitzes, the iPad Mini would not be a threat to Apple's current domination with the New iPad, and is likely to be a favourite among gamers as well as educational institutes, particularly with the electronic textbooks introduced earlier this year.
New iPad mini release date
There's not even an official sign from Apple that the iPad mini/iPad nano is even in the works, so a release date for the tablet is even more up in the air.
Although if the rumours turn out to be true, we can expect Apple to start rolling out the iPad mini very soon after a extraordinarily over-hyped launch event.
A report straight out of China suggests that key Apple manufactures Foxconn and Pegatron have started to receive orders for the new iPad mini. It goes on to say the factories will have 6 million units ready for a launch in Q3 of 2012.
Apple is known for its extravagant products, launch events and pricing policies, however the iPad mini may herald a new era for those who long for an Apple device, but simply can't part with an arm and a leg to buy one.
It's thought that Apple's idea behind the iPad nano is to tackle the budget end of the which, where the Amazon Kindle Fire is currently king, and a Digitimes source predicts it could land with a very reasonable sub £200 ($249-$299) price tag.
Update: Could the iPad Mini be a super cheap tablet contender? It can according to one source, who claims it will land with a price tag between $200 and $250 (around £150) - we certainly hope this turns out to be true!
Update: Those famous "various analysts" and "industry sources" have spoken out again, confirming that the iPad Mini should arrive on the market for $249-$299 (around £159-£190).
New iPad mini display
As the name suggests, we're looking at an iPad which will be sporting a screen smaller than the stock 9.7-inch display found on the first three Apple tablets.
In February we saw a report from the Wall Street Journal claiming a source from an Apple component supplier had confirmed it was testing a smaller screen for Apple, in the region of 8-inches with a similar resolution to the iPad 2.
At the start of March, Digitimes reported that the new iPad mini would actually come with a 7.85-inch display – a tad bigger than the 7-inch screen found on the Kindle Fire.
Well, we're still unsure whether Apple will go down the iPad mini route. Steve Jobs made his stance on smaller tablets quite clear and it would be a daring move by the Cupertino-firm to go against its popular former boss.
The budget tablet market is one which is definitely growing, and one which Apple is currently not part of, so it won't be too much of a surprise if the firm does decide to go down this route.
We'd love to see a new iPad mini come to market, as it would certainly give Amazon and co a run for their money... plus it would be intriguing to see what Apple would do with the smaller format.