Hiroshi Kawano, president of Sony Computer Entertainment Japan, speaks during a press conference to unveil the PlayStation Vita in Tokyo last fall. Photo: Robert Gilhooly/Wired.com
The presidents of Sony Computer Entertainment’s U.S. and Japan divisions have recently, in separate interviews, stepped up to defend PlayStation Vita’s position in the marketplace.
The new handheld game machine has been struggling at retail, with neither the hardware nor software showing signs of standing up to the competition. Recent Sony losses forced the company to lower its handheld sales forecasts for the remainder of the year.
“When you look at the PlayStation Network and the transactions made after customers buy a Vita,” Kawano said, “you can tell the PlayStation Vita platform is on the rise.” He explained that download sales were “extremely lively,” but declined to share specific numbers.
Across the Pacific, SCEA president Jack Tretton told GamesIndustry.biz that Vita sales have been “acceptable”. “In this industry, you can’t get too high or too low, because it moves very quickly,” he said.
“Anything with great rewards is going to come with great challenges,” Tretton said. “We felt if the tech was there, and the game support was there, then the audience would be there… I feel much better about [Vita] now than I did four months ago.”