From their inception, made up entirely of letters and punctuation, emojis have become a routine part of our written, interpersonal communication. Personalized emojis are not new: Kim Kardashian was the first to release Kimoji, an keyboard with her own face as emojis for popular use, quickly followed by Justin Bieber’s Justmoji, Ellen Degeneres’s Emoji Exploji and Kevin Hart’s Kevmoji.
Bitmoji, which was recently acquired by Snapchat, is consistently on the top charts of both the App Store and Google Play, proving how people are looking for representations of themselves as emoji. Moojis has taken the personalized emoji one step forward, enabling anyone to take selfies and create a keyboard using their own face.
The free app has eight built-in Moojis, such as happy, sad and angry, with additional Moojis available as paid upgrades. Users create a Mooji for each mood, save them and install the keyboard. Available both for the iPhone and Android, Moojis are sent as photos, instead of regular emojis, therefore recipients are not required to have the app installed to view the Moojis.
You can also purchase and install various packages through the Moojis store, giving you additional Moojis to share, such as movies and animals. These packages are currently available for free as part of the app’s launch through January 1, 2017. Additionally, you can export an emoji to be part of your email signature.
Using the keyboard through iOS is easy. Once you install the keyboard, it appears as an additional keyboard when switching through the ones you have installed. However, the situation is a bit more complicated with Android. After it is activated, you need to click on a keyboard, such as the one for Whatsapp or Facebook Messenger, select the keyboard icon in your notifications bar and switch your keyboard to the Moojis keyboard. You can easily switch back to your regular keyboard directly from the Moojis keyboard. Alternately, you can share Moojis directly from the app to a variety of apps including Snapchat, Facebook, Whatsapp and more.
Founded in 2016 by Shlomi Ben Atar, May Reshef and Eli Basson, Moojis is based on Tel Aviv and has received an initial, undisclosed investment from R.E.M LTD in mutual holdings with the Nakash brothers. Moojis is currently the top download in the App Store in Israel, and while it isn’t likely to change your life, it will definitely bring some color and fun into it and break up the monotony of the standard emojis you use.