Apple on Wednesday released two new iPad Air ads part of the company’s new “Your Verse” iPad campaign. The clips follow last week’s 90-second iPad ad, whose voice-over consists of a Robin Williams’ monologue from the “Dead Poets Society” movie in which he’s quoting Walt Whitman’s “O Me! O Life!” poem. In similar fashion, the two new shorter ads – titled “Sound Verse” and “Light Verse” – show the iPad being used in a variety of day-to-day activities, with only the ending of Whitman’s poem being delivered by both commercials: “That you are here – that life exists and identity, That the powerful play goes on, and you may contribute a verse.”
In addition to releasing ads based on Whitman’s verse theme, Apple has also set up a special “Your Verse” page on its website whose purpose is to capture the many ways people use its iPads in different parts of the world.