Nokia shows the various ways you can sync your Nokia Lumia with your Mac. Whilst the cable is on show, the first things mentioned are cloud solutions. e.g. Gmail calendar and Skydrive.
Then there’s a way to sync iTunes stuff.
Now this is a much better script than the one we had when filming something like this early this year. That never got published funnily enough (filming stuff like this when you are on camera is extremely difficult, especially when the equipment doesn’t play with you.)