HTC is starting to ramp up their own advertising prior to the March 25th event which is expected to announce the All New HTC One, despite some minor distractions, and it appears to have struck a chord with their new HTC Technical Translations teasers. The first ad saw a HTC engineer give a very technical description of BoomSound, followed by the “average guy” giving us a watered down (read: hilarious) version of that explanation. HTC has followed this up with a second Technical Translations teaser in which the engineer and “average guy” discuss the metal unibody of the HTC One; check it out:
Now that they’ve covered BoomSound and the metal unibody, I can only assume explaining UltraPixel is next. It’s nice to see HTC adopting a more light-hearted approach to advertising after the slightly confusing campaign that was “Here’s To Change”, and hopefully as March 25th approaches, more of these teasers will continue to amuse us while we wait for the All New HTC One to arrive.
What do you think about these HTC Technical Translation videos? Are you liking them more than the “Here’s To Change” ads? Let us know what you think in the comments.