The unsung heroes of HTC‘s marketing machine have been the dynamic duo that were first featured in HTC’s “Technical Translations” videos. Clearly these video advertisements are working as HTC has continued to use the two characters in a new line of videos called the “HTC One M8 Serious Technical Considerations”. The last Serious Considerations video spoke of the aluminium appearance of the M8, which has been followed up today with another video which talks about the M8′s Duo Camera. Check it out below:
This is probably my favourite video in the series so far. My favourite line: “Wrong. It’s not like an app. It’s not like any gimmicky software that you find on other smartphones”. Seeing as that’s pretty well the truth (though the quality of said photos is arguable), the video does paint the Duo Camera as the world leading technology that it is, though whether that translates into sales is another question altogether. The M8 has been making a splash in the smartphone world, but rumours of a more updated M8 Prime device has early adopters of the M8 feeling a little disappointed.
Which of the “Technical Translations” or “Serious Technical Considerations” is your favourite video? Let us know what you think in the comments below.