When it come to advertising, Nokia has always amazed us with its unique ads, whether its giant Ovi Maps interactive signpost or large screen projections on wall. Well here is another one – Nokia Russia used giant sized 3D-Poster with Holographic Effect for E7 advertisement over the wall of airport terminal at Moscow, Russia. Check out the video after break.
3D-Poster sized 60 meters in length and 2 meters in height, It’s the largest project in the world with video encoding and special large-format printing on lenticular plastic lenses combined with each other forming a single animated image.
“The panel is located on the wall along the travelator to move into the “TerminalD” (Sheremetyevo Airport, Moscow). Passengers moving relative to the left and right panels see how people on the poster greet them as stars in the ”red carpet”, applauding them. Note the vivid reaction of passengers. The effectiveness of such advertising at times superior to the classical counterparts.”