Twitter has extended the reach of Vine, its six-second video service, after the app was made available for Amazon’s Kindle Fire tablets today.
Vine shipped to the Amazon store today (here). That’s made more significant because close rival Instagram (which added video support one week ago) does not currently offer a dedicated Kindle Fire app.
Amazon doesn’t provide regular figures to illustrate sales or shipments of Kindles, but reports suggest that they are the most popular Android-based tablets worldwide so support is likely to help Vine/Twitter’s battle with Instagram/Facebook.
Back in January of this year, Localytics estimated that the US-based Kindles alone represented one-third of Android tablets worldwide. The data was captured before the Kindle Fire became available worldwide, so it may well that the figure is higher today. Either way, since the Kindle runs a ‘forked’ version of Android, developers and company must alter their apps in order to reach Amazon tablet owners.
Vine’s arrival on the Kindle Fire comes during challenging times for the service and Twitter. Analytics from Topsy – spotted by Marketing Land — showed that Instagram remains more popular than Vine based on the number of links that were shared to Twitter last week.