Are you wearing jeans today? Is there a floral tie or a black dress hanging in your wardrobe? Remember those platform shoes from the ‘90s? These have one thing in common: They all tell a story, sometimes spanning hundreds of years of history.
As the legendary Vogue editor-in-chief Diana Vreeland once said, “You can even see the approaching revolution in clothes. You can see and feel everything in clothes.” That’s one reason we’re excited to unveil “We wear culture,” a new project on Google Arts & Culture that brings you the stories behind the clothes you wear.
Discover the Comme des Garçons sweater and skirt with which Rei Kawakubo brought the aesthetics and craftsmanship of Japanese design onto the global fashion stage (Kyoto Costume Institute, Kyoto, Japan - 1983)
We also teamed up with YouTube star Ingrid Nilsen to go through the wardrobe and discover even more stories behind the clothes you wear today. Before you hide under your hoodie or put on a pair of ripped jeans, hop over to our YouTube channel to take a closer look at the historic thread running through today's fashions.
“We wear culture” is now live and online at g.co/wewearculture and through the Google Arts & Culture mobile app on iOS and Android. With this project, the world of fashion joins more than a thousand institutions of art and history that share their collections on Google Arts & Culture, letting you explore even more of our culture in one place. Click away and you’ll see how fashion is stitched into the fabric of our societies. And join in the conversation on social media with #WeWearCulture!