Well it was hardly going to be a quiet one, was it? The US launch of a little known console called the PS4 just kicked off three weeks of next-gen mayhem, with the Xbox One to be sandwiched by Sony next week before the PS4 gets its UK release on November 29.
Given Sony's swipes at the Xbox One during the pre-launch journey, we wondered if Microsoft might hurl some dirt at the PS4 on its big day. Instead it tweeted a congratulatory message on an Xbox-green card.
Is this Xbox being genuinely gracious, or can those letters be rearranged to spell out something much more obscene? This feels weird. We don't like it when people get along.
But where are the games?
As great as all that is, with DriveClub and Watch Dogs pushed back to next year, it's slim pickings for the early adopters. Knack and Killzone Shadow Fall are the headline acts but neither have had the stellar critical reception of a system seller.
First, Naughty Dog announced a new Uncharted for PS4, surprising all of about 5 people. It also took the opportunity to announce some new DLC for The Last of Us, which will be set before the events of the main game. Neato.
YouTube : www.youtube.com/watch?v=_SnJPTkrD7o
But then - and an actual surprise - SCE Worldwide Studios boss Shuhei Yoshida revealed that he'd actually played The Last Guardian, suggesting it might see the light of day yet.
Poor guy couldn't recall whether he played it on a PS3 or PS4. Or at least that's what he says. Maybe he has a better idea about what Crash Bandicoot was doing in that PS4 trailer?
It's a harsh, harsh reality
But whether you're team Xbox or team PlayStation, it sounds like Oculus Rift is going to give both boxes a wide berth.
If the internet is good at one thing, it's winding us up with fake countdowns. Because of this we're using our brains and remaining skeptical of one particularly intriguing timer that popped up this week, but in our hearts... in our hearts we have to believe.
Thesurvivor2299.com has popped up with a ticking timer (now 23 days to go) and a peppering of unmistakable Fallout 4 hints. However it appears to have been registered by an unknown Polish developer, so we're not sure if there's
But things got more interesting when it was discovered that Bethesda had gone and registered a trademark for Fallout 4. Hardly a big deal by itself - companies register trademarks all the time - but the timing with that mysterious website feels a bit too convenient, don't you think?
So there you go. Next week brings the Xbox One madness. Sony might even send flowers.
PlayStation 4 is finally here, find out all you need to know in our PS4 launch guide