If you read between the lines, however, Apple’s competitive fears around productivity are illuminated
This week’s announcement of the iPad Air caught everyone by surprise, including me. Four things stood out to me about the products and the event itself:
1. The use of the “Air” designator establishes a new premium category for Apple’s tablet, and creates a clean break with the now older-generation iPads in both class and caliber.
2. This is a good thing for Apple, and will likely maintain some momentum for older iPad models like the iPad 4 through the ... Continue reading >>
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