So Nokia's event got us thinking about Apple's iPhone 5 announcement next week. What will its killer hardware feature be? Will it even have one?
The past few iPhone models each had their own unique feature. The iPhone 3G had 3G data speeds. The iPhone 3GS had video recording and Voice Control. The iPhone 4 had a front-facing camera and a Retina Display. And the iPhone 4S had Siri.
We already know what Apple's next-generation smartphone is going to look like. The iPhone 5 is going to be thinner and taller than its predecessor, the iPhone 4S. In addition to the thin design, Apple also plans to introduce a redesigned dock connector and 4G LTE data speeds. Despite all these innovations, we've yet to discover what the phone's killer feature is going to be.
So is that it? Will the crazy cool new features in the iPhone 5 just be a larger screen and 4G LTE, features that Android users have been enjoying for a year or more now?
It seems that way.
And that's totally fine!
In fact, it may be great for consumers. Based on a recent survey from the analysts at Piper Jaffray, most people don't think they need LTE in the iPhone 5. But the survey also shows a lot people don't even know what LTE is. (If you don't know, check out our explainer here. We won't tell!) Expect that to change once LTE arrives on the iPhone 5. Just as Apple popularized 3G, you can expect the same to happen with LTE.
And while rivals are only making massive smartphone screens even more massive, you can bet Apple will make its modestly-sized 4-inch display seem like a revolutionary new feature.
So unless Apple is able to dupe the rest of the entire tech press and deliver a massive surprise next week, it looks like the iPhone 5's killer features will be speed (LTE) and screen size (4 inches).