The iPad now in its third iteration continues to be the biggest selling tablet device even two years after its launch. While this has been known to us all the while, survey research firm ChangeWave set out to ascertain what consumer reaction is towards the ever changing tablet landscape along with how firm the iPad’s dominion is over the tablet segment.
The results are pretty much along expected lines with the iPad reigning supreme whichever way you look at it. That said, there does exist a few surprises as well, since the Amazon Kindle Fire, which not too long ago was considered to be the first competitor to the Apple iPad is now finding itself on increasingly slippery tract. Instead, its Samsung that has made its case stronger on the back of stronger sales of its entire Galaxy Tab range.
To put things in numbers and figures, a majority 73 percent of those who intend to buy a tablet are most likely to go for the iPad while the same for Kindle Fire and Galaxy tab stands at 8 and 6 percent. All other tablet maker is in the radar of just 3 percent of the respondents of the survey. Also, 7 percent of those polled are keen to buy a tablet within the next 90 days itself.
Both the Kindle Fire’s and the Galaxy Tab’s performance has been interesting, one for the downfall of the former as also the progress that the latter has made in recent times. The Amazon tablet was hailed as being capable of double digit growth (ChangeWave research had so predicted) on the back of strong demand during the last holiday season. For the Galaxy Tabs, it was then a battle of survival against a legal onslaught from Apple that kept the Samsung tablets out of action for the better part of 2011. Surprisingly, Amazon’s loss is Samsung’s gain during the first quarter with twice the number now planning to buy the Galaxy Tab than in the last quarter.
Of course Amazon is still in the race and the online retailer will try every trick it knows of bring back consumer interest to the Kindle Fire. An ad backed Kindle Fire at low initial cost might just be such a move while its also known the second iteration of the tablet is already in the making. Samsung, on the other hand has launched slightly refurbished versions of the 7 and 10.1 inch Galaxy Tab both of which has been priced quite reasonably at $250 and $400 respectively. Also, Samsung too have new tablets up its sleeve, some based on the Windows 8 OS.
The survey was carried out on 2,893 consumers from North America to reveal consumer preferences as far as tablet PCs are concerned.