That’s probably at least partly due to the fact that that “growing” market might indeed be growing, but not all that quickly. In fact, according to mobile advertising company Tapjoy, fablets only make up a tiny four percent of the market.
“Fablets don’t fill a market need that is most valuable to end users,” Brian Sapp, a director at Tapjoy, told me yesterday. “They fall in a grey area … the device manufacturers want to make larger screens, but most users just don’t care.”
Source: Swipe Telecom
Swipe Telecom’s 5-inch F3 fablet
Tapjoy is a pretty credibly source of mobile market data — the company’s monetization solutions live in tens of thousands of apps, and thereby on over a billion devices globally, the company told me. That’s a big sample size from which to draw conclusions.
“Users,” Sapp concludes, “want a phone that fits in their pocket.”
There is very likely some regional lumpiness to that data, with fablets being more popular in some areas (I suspect Asia, for one). But four percent is not a big number, and it’s not the kind of massive market that Apple typically looks for.