If Apple is known for anything, it’s the company’s ability to deliver solid designs on products that customers actually want to show off. From the smartphone to the tablet to the computer, Apple has been able to make showing the device you’re using actually kind of cool.
That’s a huge departure from the 1990s when portable devices were kept in cases or pockets and never let out into the world. At that time, the so-called “geek” or businessperson was using a portable device, and none of those products were designed to be shown off as fashionable complements at Starbucks.
For a long time, Apple was really the only technology company that understood the value of hardware design. The company realized that if it could deliver something ... Continue reading >>