It is easy to look at the newly announced iPads, focus only on the less-than-dramatic hardware changes, and believe that Apple has lost its magic. However, when you look at the whole story Apple is developing around the iPad, you will notice that the software is becoming a bigger part of the story than the hardware.
Tablet hardware innovation isn't dead, but ...
The bottom line is that other than Retina displays Apple has been making fundamental improvements each year to the iPad. The new iPad Air is now the thinnest and lightest full size tablet on the market. But where else can we go with hardware?
Apple may be able to make them a bit more light and thin but we are hitting a point in tablet hardware where we need to expect and appreciate the improvements because pushing the bou... Continue reading >>