Tis the season to dis the iPad. What’s going on exactly? How could a product that has been such a huge success, the leader of Apple’s march to the “post-PC” era, suddenly seem like week-old turkey leftovers?
Over the past few years, the iPad has steadily expanded into domains traditionally dominated by laptops. The iPad is now the primary or only computing device for a significant segment of the mobile market. More and more, people on the go are leaving their laptops at home, taking only their iPads.
With increasingly sophisticated iOS apps, such as GarageBand and the Microsoft Office suite, iPads have also been shedding their reputation as “consumption-only” devices and staking a claim as a productivity tool. As touted in Apple’s “What will your verse be” ads, iPads are finding their way into a wide variety of settings—from schools, to hospitals, to bands, to art studios, to sports training, to science labs, to cockpits, and to almost any imaginable outdoor activity. As you watched the ads, you had to acknowledge that iPads generally worked better in these settings than a MacBook would have.