When Steve Jobs unveiled the original iPad in 2010 he emphasized its role as a consumption device. In fact, he purposely stayed away from even suggesting it could be used for productivity. However, he hedged his bet when he asked Apple’s Senior VP of Worldwide Marketing Phil Schiller to come out and briefly show off Pages, Keynote and Numbers for the iPad.
The only other thing mentioned at the launch event relating to enterprise was that Apple would provide some way for business users to obtain apps outside of the app store for use in dedicated business software distribution if needed.
But after Schiller spoke, Jobs went right back to showing how the iPad was ideal for consuming content — showing off two games and one health related app created specifically for the event.