It’ll only launch in China, at least for now, which means the rest of us around the world who ordered the 4GB/64GB model don’t have to feel too inferior just yet. During our podcast yesterday, however, I mentioned why I think Samsung will launch the Galaxy Note 7 with more RAM in China, and I don’t think it has to do with software. A quote from one of the company’s executives seems to confirm my suspicions.
Speaking to The Korea Herald, Samsung’s head of mobile Koh Dong-jin said explained the move. “It is true that we are reviewing the rollout of a new tablet with 128GB built-in memory in China because Chinese companies are aggressively doing marketing with high-capacity memory,” Koh said. “We will accept diverse opinions from various regions and also consider whether that move will disappoint Korean customers.”
Samsung is facing steep competition in China against smartphone makers that are throwing as much hardware under the hood as possible. It can’t just show up to the table with a flagship that, purely from a spec standpoint, seems inferior to phones from Huawei, Xiaomi and other local manufacturers. Instead of selling a phone with 4GB of RAM, it’s boosting the phone’s capacity to 6GB so that folks don’t think they’re buying an underpowered handset — even if the 4GB of RAM is just fine.
The move may disappoint not only Korean customers but gadget-heads around the world. It’s a bit more comforting to know Samsung is doing this purely to match competition in China, though, and suggests that we may not be missing out on much. Who knows if the phone is even optimized to take advantage of that RAM? I suspect this is purely a spec play.