Despite Windows Phone’s continuing struggle to find a userbase, Micorsoft are still predicting its battle with Android to last ”multiple decades”.
Speaking to CNET, Aaron Woodman, director for Windows Phone, promised Windows 8 would prove the platform’s turning point in an arduous “tooth and nail” battle with Google’s own smartphone OS.
According to Woodman, Windows Phone’s current troubles are similar to those experienced by the mega-selling Xbox franchise in its early stages of release.
Over 66 million Xbox 360 consoles have been sold worldwide as of January this year, whereas recent Kantar WorldPanel ComTech figures state Windows Phone holds a 2.2 per cent UK smartphone market share.
That’s a long way to catch up considering 49.7 per cent of British smartphone users own an Android and 29.1 per cent opted for an iPhone.
Elaborating on Microsoft’s plan to redress this balance, Woodman explained it will ”working like hell to make next year the year of Windows Phone” through boosting Windows Phone advertising and cajoling phone manufacturers into releasing out more enticing phones.
Whether you think Windows Phone can do the unthinkable and catch up with Android or hell will freeze over before this happens, let us know in the comments section below.