Women’s Wear Daily, the fashion, retail and beauty trade newspaper, has launched a comprehensive app for the iPad.
This is the third iPad app the publication has launched. However, it’s the first that will let existing subscribers — more than a fifth of whom own Apple’s tablet device — completely transition from print, says Dan Shar,VP and general manager of digital at Fairchild Fashion Group, the owner of WWD. That transition will be further aided by the app’s design which, unlike the tablet versions of most newspapers, more closely resembles its print edition than its website. As such, readers will need to zoom in to read most of the articles in portrait mode, but overall, existing subscribers should be pleased with the experience.
“In our research… we [found] that readers really wanted to get the same sense of completion they receive from reading the daily paper,” says Shar. Additional web content is located separately on the home screen.
The app is available gratis as part of WWD’s $169 per year print and digital subscription. An iPad-only subscription can now be purchased for $129.99 per year or $12.99 per month. Issues are automatically downloaded to subscribers’ iPads at 12:01 a.m. on weekdays.
In a statement, Editor in Chief Ed Nardoza suggested that part of WWD‘s motivation to invest in an iPad app was driven by the need to serve its international readership, many of whom, we imagine, must pay a heavy premium for print delivery. No iPhone or Android tablet version is in the works at present, but Shar says the iPad app was built with the idea that editions for other platforms would eventually follow.