Pretty blue phones do not do it for him.
Can you imagine Steve Wozniak with a bright blue iPhone?
Somehow, I can. Somehow, he can't.
Indeed, in an interview with WiredUK, the Apple co-founder poured rather lukewarm water over the fire of Apple's latest excitable launch.
While admitting that the joy with Apple products truly comes when you hold them up close and stroke them lovingly, he also mused: "Nothing grabbed my attention like a lot of Apple products."
When it comes to the iPhone 5C, nothing grabbed any part of him at all.
"I'm not turned on by the 5C," he said.
He did concede, however: "But hey, maybe that's where a huge market is and I'm just not the person."
Apple CEO Tim Cook was insistent in pointing out to Bloomberg Businessweek that the 5C isn't a trashy product.
Still, Woz pointedly offered: "I'm usually interested in the more high-end anyway." Well, except for his appearance on "Dancing With The Stars," of course.