Microsoft's E3 2012 keynote has seen it kick up the video content by more than a few notches: it's adding 35 new content providers for the Xbox 360. Machinima, Slacker, Nickelodeon, Paramount and Univision are among the picks, but the real highlight is the sports push: the NBA and NHL will both have the live treatment that we've previously seen with the MLB. If you're a fan of the existing ESPN app, you're in for your own treat, too: a revamp, Watch ESPN, will provide 24/7 live video that includes sports from ESPN, ESPN2, ESPN3 and ESPNU. The timetables for each rollout will vary, but you can be sure you'll have an even wider selection before too long.
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