A new discount on the Kinect-free version of Xbox One has made the console cheaper than the PlayStation 4 for the first time in the UK.
The company is now selling Xbox One for £330 on the official Microsoft Store, making it some £20 cheaper than the PS4's official RRP. Both consoles can be found online even cheaper, with some retailers offering discounts on bundles too. (Amazon, for example, is selling the white Xbox One + Sunset Overdrive bundle for £330)
The latest Xbox One price cut continues a protracted period of revision for Microsoft, with the Xbox One initially launching across the UK in November at £425. Just three months later, the price was cut to £399 as PlayStation 4 began to establish a dominant position in the west.