The PlayStation 4's run at the top of the weekly UK hardware chart was broken last week, with a FIFA 15 marketing push from Microsoft helping ensure the Xbox One came out on top.
According to retail sources speaking to MCV, the FIFA 15 promotion helped drive Xbox One hardware sales by 155 percent week-on-week. In the UK, television adverts of EA's popular soccer title advertised the game specifically for Microsoft's next-gen console. (A video of the advert can be found above).
The strong sales performance of both systems will come as a relief to publishers and developers, with the viability of home consoles becoming a matter for debate ahead of the launch of the PS4 and Xbox One.
Rob Crossley is GameSpot's UK News Editor - you can follow him on Twitter here