Microsoft will cut the price of the Xbox One in UK to £399.99 from February 28, the company has announced.
The price cut comes 94 days since the machine was launched, with its original UK price coming in at £429.99. It took almost two years for original Xbox 360 to see a price cut, with a $50/£30 cut to the 20GB model of Xbox 360 in August 2007. The PlayStation 3 saw its first US price cut, a $100 reduction on the 60GB model, roughly eight months after launch.
Xbox UK Marketing Director Harvey Eagle confirmed to GameSpot that the company currently has no plans to cut the price in other territories. The Xbox One retails for $499 in the US--which is roughly £300.