Robert W. Baird industry watcher says Microsoft expected to subsidize next-gen platform, potentially through partnerships with media companies like Comcast.
Xbox One pricing will be "key" to the next-generation platform's success, Robert W. Baird analyst Colin Sebastian said in a note to investors this week.
Microsoft shared numerous details for the Xbox One during its reveal event on Tuesday, but pricing for the system was not among them.
Sebastian said he believes Microsoft will subsidize the Xbox One, potentially through partnerships with media companies like Comcast, but did not provide a price point estimation.
Microsoft specifically name-dropped Comcast during its demonstration of how the Xbox One can stream live television this week. In addition, a Comcast Xfinity viewing app for the Xbox 360 is currently available. However, no new partnerships from the companies have been announced.