On Amazon, a new PS4 bundle complete with FIFA 15 can be purchased for £330, which makes it £20 cheaper than a standalone PS4 console. The move comes quickly after Microsoft began selling Xbox Ones with a copy of Sunset Overdrive for £330.
The PS4 and FIFA bundle is likely a response to Microsoft's competitive pricing of its console, which initially cost £425 when it first launched in the UK in November, but undercut PS4 for the first time this week.
In a statement sent to GameSpot on Tuesday, a Microsoft spokesperson suggested its discount deal was temporary.
“We are always looking at ways to offer the best value for our customers," the corporation said.
"This is a UK-only retail promotion which coincides with our upcoming releases including Forza Horizon 2, Sunset Overdrive and Halo: The Master Chief Collection.”
PlayStation 4 is the most popular console in the UK by a noticeable margin, though the Xbox One is also selling well. More than one million PS4s have been sold in the UK alone already.
Rob Crossley is GameSpot's UK News Editor - you can follow him on Twitter here