The American Music Awards wasn't just about product placement (J Lo driving a FIAT onstage anyone?) but also featured some worthy benefits.
Xbox sponsered The Give Back Hollywood Foundation "Night of Miracles" which supports Children's Miracle Network Hospitals and their Millions of Miracles Campaign which raises funds for over 170 children's hospitals across the nation.
Music stars and celebs came out for the cause and AMA Nominated Best New Artist Band Hot Chelle Rae rocked the crowd. The highlight of the evening had to be the presentation of the 2011 Miracle Award to Eileen Garrido, an 11 year old heart transplant recipient who now runs her own non-profit, The Beating Hearts Foundation, to help other young heart transplant recipients.
While party-goers played XBOX Kinect, Connor Cruise (yes, the son of) DJ'd a great set. Jojo and Perez Hilton were overheard saying :" I think Connor Cruise is going to be the next best thing."
Kevin Jonas, who hosted the event, played tennis on the XBOX Connect but Soulja boy stuck to playing skiing. We just thought you'd want to know.