Xiaomi’s upcoming unveiling event set to take place on July 27 might have more to offer than “just” a new smartphone. According to recent reports from China citing unnamed sources in Xiaomi’s supply chain, the Chinese manufacturer intends to launch its first notebooks on July 27, the same day when the Xiaomi Redmi Pro will also be introduced. The lineup will reportedly consist of two notebook models, each targeted at different market segments.
Xiaomi’s intentions to join the notebook PC market have been the subject of rumors for many months. Last year in September, Inventec confirmed that Xiaomi is in the process of manufacturing two laptops, which were initially expected to hit the market in the second quarter of 2016. However, in March 2016, a new rumor emerged revealing that Xiaomi has pushed back the launch of its notebooks to the second half of 2016. Fast forward until today and fresh rumors from China suggest that Xiaomi is closer than ever to launching its first laptops, which are now being referred to by the “Mi Notebook” moniker. The company will reportedly unveil its notebook lineup on July 27, which will consist of a 12.5-inch laptop, and a slightly larger 13-inch model said to be mass produced by Wistron in Taiwan. Sources say that the 12.5-inch model will be aimed at gamers, which means that it should be equipped with a decent GPU. Either way, sources say that the device will be released at a competitive price point in order for the company to break into the market. As for the larger 13-inch model, it will reportedly have an Intel Core-i7 6500U CPU concealed by a metal build, 8 GB of RAM, and will run on Windows 10.
Interestingly enough, aside from these alleged hardware specifications, the sources have also touched on Xiaomi’s expectations for the notebook PC market, and claim that the company expects to ship at least 1 million Mi Notebook units. Xiaomi is a fairly new company founded in 2010, which managed to break into the smartphone market by offering decently-equipped smartphones at competitive prices. By the sound of it, it’s likely that Xiaomi will attempt a similar strategy with its first laptops, but it should be noted that the PC market is already well established, whereas the smartphone segment was in its infancy at the time Xiaomi was building its foundation. In other words, only time will tell if Xiaomi’s alleged marketing strategy for shipping 1 million notebooks will succeed.