Xiaomi is certainly pretty good at their marketing tactics – after all, they tend to gloat about how many units of a particular device that they have sold in a matter of minutes, such as the MiPad. Well, this time around, the king of flash sales has done it again, and it would be the Xiaomi Redmi 1S smartphone that went on a flash sales in India, having shifted 60,000 units in a matter of 13.9 seconds in the world’s second most populous country, now how about that for a record?
The fact that Xiaomi is a brand from China has not seen anyone pull the brakes when it comes to picking up this handset, since this happens to be the most successful flash sale for the company in India to date. Previously, Xiaomi managed to sell 40,000 units of the Redmi 1S in a matter of 4.2 seconds, and prior to that, it took all of 2 seconds to snap up 15,000 Xiaomi Mi 3 units.
Would you prefer such a method of actually selling and advertising your product at the same time, or is the OnePlus method of receiving an invitation to pick up the device one which is more suited to you? To each his or her own, I guess.