Sony Mobile has officially kicked off pre-orders for the Xperia X family in Europe. The Sony Mobile Store has opened up pre-orders of the Xperia X, Xperia XA and Xperia X Performance (in select countries only) across various regions in Europe.
We have covered European pre-order pricing from third-party retailers before, but now you can see a list of the official Sony pricing below. The Xperia X will set you back £469 in the UK and starts from €599 in mainland Europe. The Xperia XA costs £239 in the UK and from €299 in mainland Europe.
Sony Xperia X Performance now on pre-order
Sony has also confirmed which European markets will receive the Xperia X Performance, which sports a Snapdragon 820 chipset, has a brushed metal rear and is IP65/IP68 certified for dust and water resistance. The handset will cost €799 and launch in early July 2016. The Xperia X Performance will not be available in UK and Germany as previously mentioned. However, you will be able to purchase the device from France, Italy, Spain, Netherlands and Sweden.
Sony Xperia X pre-order offer
Sony is marking the start of Xperia X pre-orders by offering a 50 percent discount on the SmartBand 2. If you pre-order any Xperia X device through the Sony Store you can pick up the SmartBand 2 for £50.00 in the UK or €64.50 in mainland Europe.
Sony Xperia X pre-order competition
In addition to this, Sony is running a promotion where you could actually win your order. The way this works is that once you pre-order your desired Xperia X device. Sony Mobile will enter you into a weekly draw where one lucky winner per product will actually win their order free of charge.
The draw is live only during the pre-order period i.e. from now until the phones are released. The draw is open to customers in France, UK, Germany, Spain and the Netherlands. To avoid fraud, winners will be only be notified after payment has been made and the item has been shipped. Any pre-orders that are cancelled will not be eligible. Winners will have the full amount of their order refunded.
Xperia X range release dates in Europe
Xperia X – Late May 2016 (week commencing 23 May)
Xperia XA – Late June 2016 (week commencing 20 June)
Xperia X Performance – Early July 2016 (week commencing 4 July)
Xperia X range pre-order pricing in Europe
Xperia X – €599
Xperia XA – €299
Xperia X Performance – €699