Two of the flashiest colors among Apple's new iPhones also have been the least popular, according to a new consumer study.
The gold iPhone 5S and the yellow iPhone 5C made up the smallest number of sales compared with Apple's other device colors during the past month of sales. That's according to a study of early buyers polled by Consumer Intelligence Research Partners (CIRP).
New research published by the research firm on Wednesday suggests 43 percent of iPhone 5S buyers went with Apple's space gray color, with another 30 percent going with silver. It was a tighter mix on the 5C, with 27 percent going with blue, followed by white, green, pink, and finally yellow -- which was purchased by just 7 percent of those polled:
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The polling also noticed differences in buying habits in phone color by gender. More males bought the blue iPhone 5C than fem... [Read more]