When the Yo app launched last summer, it didn’t offer any more functionality than simply allowing you to ping your friends with a quick “Yo” message. So, what was the point of the app? What could Yo accomplish that a simple text message couldn’t? Today, we have that answer, as Yo has just unveiled a pretty big feature that may actually make the app worth downloading. It’s called the Yo Store, and it lets you subscribe to a number of curated channels, allowing you to receive push notifications if something important happens. It will let you choose different triggers that set off notifications, which gives you more control over normal tasks that another app would already allow you to do.
Users can subscribe to USA Today for their Daily Top 5 Things To Know Now news update, or Huffington Post’s daily good news Yo, for some upbeat news. But it doesn’t stop there! Like music? Subscribe to Capitol Records to discover new music videos from their top up and coming hit artists. And your favorite TV shows! Get a Yo with a quick trailer from Shameless as a heads up that a new episode is about to air on Showtime.
Sure, individual apps will already give you notifications for some of the things you want. Users can already check Instagram to see if their favorite user has posted anything. But the Yo Store aims to notify you if that happens, eliminating the need to open the app and check every few hours. The Yo Store features 150 channels in all, including Funny Or Die, Instagram, Twitter, IFTTT, Comedy Central, BBC News and Craigslist, just to name a few. Yo says that more channels will be added every week, so you may want to check back in a few days if you don’t see anything worth while right now.