U.K. carrier O2 will now let you purchase iTunes credit using carrier billing. As part of their Charge to Mobile initiative, O2 customers will be able to purchase iTunes codes and pay for them when they pay their bill.
From today, O2 customers will now be able to purchase iTunes Codes and charge them directly to their monthly mobile phone bill, or take it out of their Pay & Go phone credit. The codes can then be used to redeem music, apps, games, books, TV series, movies and more directly from the iTunes Store, App Store, iBooks and Mac App Store. To celebrate the launch, for two weeks, O2 will also be offering customers who purchase iTunes Codes through direct carrier billing, a voucher worth £25 for £20.
On O2's website, customers can choose to purchase iTunes credit between £10 and £30, or get £5 off a code worth £25. The codes will then be delivered by email to the customer. Monthly customers will find the charge on their bill, while those on a Pay & Go phone credit plan can use their credit to pay.
Do you use Charge to Mobile, and will you buy iTunes credit with it? Let us know in the comments.