FreePinterest is a popular social app that is all about collecting, and sharing items that interest you. It’s a very visual sharing medium that relies heavily on photos that you can pin to save for later, or let others see. There’s a lot of discovery in Pinterest, and Apple has made a new deal with Pinterest to connect Pinterest directly with the App Store. Pinterest has just announced “App Pins”, which let you directly download pinned apps right to your iOS device without leaving the Pinterest app to go to the App Store.
It’s the first deal of its kind for Apple and the App Store, and it’s quite a smooth integration. Now, when you browse any Pinterest page with an associated app, a blue install button appears in the top left next to the “Pin It” button. Apple has created an App Store board as part of the rollout to show “App Pins” in action. The partnership is designed with discovery in mind as Pinterest excels in helping people find what interests them without having to look for anything in particular. That idea would be well suited for apps, as say you’re pinning travel inspiration, and then you have an “App Pin” of the Hotel Tonight app. There are numerous possibilities, and the “App Pins” are only in the new 4.3 update for iOS, so you won’t see them on the web, and only on the devices you download apps to. You can also share App Pins directly from the App Store by simply using the share button, and tapping on the Pinterest button.
The Pinterest app (Free, Universal) just got a lot more valuable to potentially help you find all new apps, as well as share your favorites.