Things are about to get a lot more animated for iOS users
Facebook’s (Android, iOS) F8 Developer Conference kicked off in San Francisco yesterday. And as predicted, a lot of the focus centered on Messenger, Live Video, and VR.
Beyond chat bots and live-streaming, however, the social network revealed a huge update for user profiles, announcing that it has partnered with several third-party video apps to allow people to customize their profiles with videos and creative animations.
Facebook started letting users record short videos to animate their profile photos last September. Now iOS users will be able to record said short videos with the likes of Instagram, Cinemagraph Pro from Fixel, Facebook-owned MSQRD, Vine, lollicam, and BeautyPlus. Additionally, Facebook is making the software tools for this publicly available so that other developers can also take part.
Mobile video is becoming massive and is quickly taking over much of the internet. Facebook’s Chris Cox at f8 said around 70% of mobile internet is expected to be video in a few years. So it’s not surprising that Facebook would want to jump on the trend in any way it can, including giving users new ways to express themselves on Facebook through video.
With the newly launched Facebook Profile Expression Kit, people can share videos they make in third-party apps directly into the Facebook profile video flow. Developers also get attribution within News Feed whenever a video from their service is posted as a profile picture.
It'll certainly make adding a profile video much easier than it's been in the past - and maybe even let a few people know that profile videos actually exist.