The new black this fall is for retailers to produce content alongside its products, much like a glossy woman’s fashion magazine.
Zappos expects to launch its first attempt of recreating the catalog experience on the iPad in early December, just in time for the holidays.
The app was developed by the Zappos office located in San Francisco, where a dozen or so employees are working on building new shopping experiences.
Zappos, which is owned by Amazon.com, is headquartered in Las Vegas.
The new app joins the regular Zappos iPad app, which features most if not all of the products found on the company’s Web site.
Instead of being generally available in iTunes, it will be found on Apple’s Newsstand, which organizes magazine and newspaper subscriptions for those who use iOS 5. It will be free and a new edition will come out monthly.
Some of the articles will feature fun and funky boots for winter or trends in color. All of the items will be for sale, making it more of a catalog than magazine.
Will Young of Zappos’ San Francisco office said the catalog will highlight about 100 items a month, spanning shoes, clothes and handbags. “Most people still think of Zappos as shoes,” he said. “The main goal isn’t sales. It’s about educating.”
The app was unveiled to all Zappos employees at its all-hands meeting yesterday.